Privacy & Cookie Policy
Last updated: August 2026
The Gilded Knot ("we," "us," "our") designs and manages destination weddings in Italy for couples around the world. We take the privacy of the people who entrust us with their plans seriously. This page explains what personal information we collect, why we collect it, how we use and protect it, and the rights you have over it — wherever in the world you live.
This policy covers both how we handle your personal data and our use of cookies and similar technologies, in one place.
1. Who is responsible for your data
The Gilded Knot is a brand operated by Sarah Pozzi, an event planner established in Italy.
- Data Controller: Sarah Pozzi (The Gilded Knot)
- VAT / P.IVA: IT03896720129
- Registered address: Via Roberto Culin 5, 21052 Busto Arsizio (VA), Italy
- Contact email: info@thegildedknot.co
Sarah Pozzi is the "data controller" — the person who decides why and how your personal data is processed. If you have any question about this policy or about how we handle your information, write to us at the email above and we will respond.
2. The information we collect
2.1 Information you give us through our inquiry form
When you complete the inquiry form on our website, we ask you to provide:
- First and last name
- Email address
- Phone number (and, if you choose, your WhatsApp number)
- Country of residence
- Your wedding date (or intended timeframe)
- Your preferred destination in Italy
- Approximate number of guests
- Your indicative budget
- How you heard about us
- A description of your vision for the celebration
You provide this information voluntarily when you reach out to us. We only ask for what we genuinely need to understand your project and respond meaningfully.
2.2 Information collected automatically
When you visit our website we use Vercel Analytics, a privacy-friendly analytics tool that does not use cookies and does not track you across other websites. It collects aggregated, anonymised information such as which pages are viewed and the general country a visit comes from. This information cannot be used to identify you personally.
We do not use Google Analytics, advertising pixels, profiling cookies, or any cross-site tracking technology.
When we prepare a private planning document for you — a selection of venues, a closer study, or a proposal — we host it at a private, unlisted link and record how it is read: which sections are opened, and roughly how long is spent on each. We do this so that our next conversation with you is better informed by what interested you. This is tied only to the specific document we sent you; it is not cross-site tracking, it sets no advertising cookies, and your IP address is stored solely as an irreversible hash, never in the clear.
2.3 Information you give us to open a private collection
Some of the wedding stories we publish are kept behind a private door, out of respect for the couples they belong to. To open one, we ask you for two things:
- Your first name
- Your email address
You can also choose — with a box that is never ticked for you — to receive occasional planning notes from us. That choice is optional and entirely separate: the collection opens either way, and you can change your mind at any time by writing to us.
When you make this request we create a contact record for you, so that we can recognise you when you come back and so that we know who has asked to be let in. This is true whether you found the private collection yourself or arrived through a link someone shared with you. In that second case we open the collection under your own name and your own email address, and we tell neither of you anything about the other's request.
When you request access to a private collection, we also record the country you are connecting from — an approximate location our hosting provider derives from your connection. We keep only the country, not your IP address, and we use it solely in aggregate, to understand which of our destinations draw interest from which markets — never to make decisions about you.
If you return from a different device or browser, we ask you to confirm the email address you used. This is how we recognise you; it is not a security measure, and we do not present it as one.
Once a collection is open to you, we record which of its stories you open and when. We do this so that our next conversation with you is better informed by what drew your attention. We do not build a profile of you, we do not calculate any score about you, and no decision about you is ever taken automatically. Any reference to your connection is stored only as an irreversible hash, unique to that story and never linkable across collections — your IP address itself is never kept in readable form.
To hold the collection open as you move from page to page, we set one functional cookie on your device. Its only purpose is to keep the access you asked for and to connect this browser to your own record. It follows you nowhere else, it is never used for advertising, and it is never shared. Section 9 describes it alongside the rest of our cookies.
3. Why we use your information, and our legal basis
Under the EU General Data Protection Regulation (GDPR) — the standard we apply to everyone, worldwide — we must have a valid legal basis for every use of your data. Here is exactly how we use it:
| What we do | Why | Legal basis (GDPR Art. 6) |
|---|---|---|
| Respond to your inquiry and discuss your wedding | To answer the request you sent us | Steps taken at your request before entering a contract (Art. 6(1)(b)) |
| Prepare proposals and plan and manage your wedding, if you become a client | To deliver the service you engaged us for | Performance of a contract (Art. 6(1)(b)) |
| Contact you by email, phone, or WhatsApp (if you provided a WhatsApp number) | To communicate with you about your project | Your request / legitimate interest in responding through the channel you chose (Art. 6(1)(b) / 6(1)(f)) |
| Keep records for tax and accounting purposes, if you become a client | To comply with Italian law | Legal obligation (Art. 6(1)(c)) |
| Understand, in aggregate, how our website is used | To improve our website | Legitimate interest (Art. 6(1)(f)) |
| Understand how you engage with proposals and documents we share with you | To tailor our recommendations and serve you better | Legitimate interest (Art. 6(1)(f)) |
| Open a private collection when you ask for one, and recognise you when you return — including asking you to confirm your email address if you come back from a new device | To give you the access you asked for | Steps taken at your request before entering a contract (Art. 6(1)(b)) |
| Create a contact record when someone asks for private access, including when they arrive through a link shared with them | To know who has asked to be let in, and to be able to answer | Your request / legitimate interest in responding (Art. 6(1)(b) / 6(1)(f)) |
| Record which private stories you open, and when | To tailor our recommendations and serve you better | Legitimate interest (Art. 6(1)(f)) |
| Record the country you are connecting from — approximate, derived from your connection by our host, and never your IP address | To understand, in aggregate, which of our destinations draw interest from which markets | Legitimate interest (Art. 6(1)(f)) |
| Send you occasional planning notes, only if you asked us to | To share what we think you would like to read | Your consent (Art. 6(1)(a)) |
We will never use your information for automated decision-making. Nothing you do on our website produces an automatic score, ranking, or decision about you: what we record is read by a person, in context, and nothing more.
4. Who we share your information with
We do not sell your personal information, and we never share it for anyone else's marketing. We share it only with the trusted service providers that make our work possible, and only to the extent necessary. These providers act as our "data processors" — they handle data on our behalf, under contract, and only for the purposes we set.
Here is exactly who they are, what they handle, and where:
Supabase — database
- What it does for us: stores the details you submit through the inquiry form, and the record of any private collection you asked us to open.
- Personal data involved: all the inquiry form fields (name, email, phone/WhatsApp, country, wedding date, destination, guests, budget, how you found us, your message); the first name and email address you give us to open a private collection, and the record of which private stories you have opened.
- Where data is processed: European Union.
- Provider: Supabase, Inc. — see supabase.com/privacy
Resend — transactional email
- What it does for us: delivers and receives the emails connected to your inquiry, the link to any private collection you asked us to open, and our correspondence with you.
- Personal data involved: your name, email address, and the content of the messages exchanged.
- Where data is processed: Ireland (European Union).
- Provider: Resend — see resend.com/legal/privacy-policy
Vercel — hosting & cookieless analytics
- What it does for us: hosts our website and provides privacy-friendly, cookieless analytics.
- Personal data involved: technical connection data (such as IP address, handled transiently for security and delivery) and aggregated, anonymised usage statistics that cannot identify you.
- Where data is processed: globally distributed infrastructure; serving visitors from their nearest region.
- Provider: Vercel, Inc. — see vercel.com/legal/privacy-policy
Meta / WhatsApp — only if you choose it
- What it does for us: lets us communicate with you through WhatsApp, but only if you give us your WhatsApp number and choose that channel.
- Personal data involved: your phone number and the content of the messages you exchange with us.
- Where data is processed: outside the European Union, including the United States. See Section 5 for what this means and how to avoid it.
- Provider: WhatsApp / Meta Platforms — see whatsapp.com/legal/privacy-policy
If you become a client, we may also share necessary details with the specific vendors involved in your wedding (for example a venue, photographer, or florist) strictly to deliver the service you engaged us for. We tell you who is involved and share only what each one needs.
We may also disclose information if required to do so by law, or to establish, exercise, or defend a legal claim.
5. International data transfers
The data you submit through our inquiry form is stored within the European Union (Supabase, EU servers; Resend, Ireland), so it does not leave the EU.
If you choose to communicate with us via WhatsApp by providing your WhatsApp number, please be aware that WhatsApp is operated by Meta, and messages may be processed on servers outside the European Union, including in the United States. This transfer happens only because you choose WhatsApp as a communication channel. If you prefer your data not to leave the EU, simply communicate with us by email or phone instead, and do not provide a WhatsApp number.
If you contact us from outside the European Union, please note that to serve you we will necessarily process your data in Italy, within the EU. EU data protection standards are among the strongest in the world, and we apply them to everyone.
6. How long we keep your information
We keep your personal data only for as long as we need it:
- Contact records — whether created when you send us an inquiry or when you request access to a private collection — are kept for up to 24 months from your last interaction if you do not go on to work with us, and for the period required by Italian law once you become a client.
- If you become a client: we keep the records related to your wedding for up to 10 years after the service ends, in line with the record-keeping obligations imposed by Italian law (Art. 2220 of the Italian Civil Code).
- If you asked us to open a private collection: the access itself lapses after 90 days, after which you can ask for it again in a single step.
When a retention period ends, we securely delete or anonymise your data.
7. How we protect your information
We use appropriate technical and organisational measures to keep your data safe, including encrypted connections (HTTPS) across our website, reputable infrastructure providers with their own strong security standards, and access limited strictly to those who need it to serve you. No method of transmission over the internet is ever completely secure, but we take meaningful steps to protect the information you entrust to us.
8. Your rights
We believe everyone deserves the same protection, so we extend the following core rights to every person who contacts us, regardless of where they live:
- The right to access the personal data we hold about you
- The right to have inaccurate or incomplete data corrected
- The right to have your data deleted
- The right to object to or restrict how we use your data
- The right to withdraw consent at any time, where we rely on it
- The right to receive a copy of your data in a portable format
To exercise any of these rights, simply email us at info@thegildedknot.co. We will respond as quickly as we can, and in any case within the timeframes required by the law that applies to you. We will never charge you or treat you differently for exercising your rights.
Beyond these universal rights, specific laws may give you additional protections depending on where you live. The most relevant to the couples we serve are set out below.
8.1 European Union, EEA, and the United Kingdom (GDPR / UK GDPR)
In addition to the rights above, you have the right to lodge a complaint with a data protection supervisory authority. In Italy, this is the Garante per la protezione dei dati personali (www.garanteprivacy.it). In the UK, it is the Information Commissioner's Office (ICO, www.ico.org.uk). You may also contact the authority in your own EU country of residence.
8.2 California, USA (CCPA / CPRA)
California residents have specific rights under the California Consumer Privacy Act, as amended. You have the right to:
- Know what categories of personal information we collect and the purposes for which we use it;
- Access the specific personal information we hold about you;
- Correct inaccurate personal information;
- Delete the personal information we hold about you;
- Not be discriminated against for exercising any of these rights.
Categories of personal information we collect. In the language of the CCPA, the information you provide through our inquiry form, or when you ask us to open a private collection, falls into these categories: identifiers (such as name, email address, phone number), internet or network activity (anonymised, cookieless usage data via our analytics, and — tied to you, not anonymised — the record of which private stories you have opened), and other information you choose to provide (your country, wedding date, destination, guest count, budget, and the description of your vision). We collect this information for the business purpose of responding to your inquiry, opening the private collections you ask for, and planning your wedding, as described in Section 3.
We do not sell or share your personal information as those terms are defined under California law, and we never have. We do not exchange your data for money or other value, and we do not share it for cross-context behavioural advertising. Because we do not sell or share your information, there is nothing to opt out of — but you are always free to contact us to exercise any of the rights above, and we will not treat you differently for doing so.
If you reside in another U.S. state with its own privacy law (such as Colorado, Connecticut, Virginia, Texas, Oregon, Utah, or others that have since taken effect), the same commitments apply to you: we honour your rights of access, correction, and deletion, and we do not sell your data.
8.3 Australia (Privacy Act 1988)
Australian residents may request access to the personal information we hold and ask us to correct it, consistent with the Australian Privacy Principles. If you have a concern about how we handle your data, please contact us first; if it remains unresolved, you may contact the Office of the Australian Information Commissioner (OAIC, www.oaic.gov.au).
8.4 Canada (PIPEDA)
Canadian residents have the right to access and correct their personal information and to know how it is used and disclosed. If you are not satisfied with how we have handled a concern, you may contact the Office of the Privacy Commissioner of Canada (OPC, www.priv.gc.ca).
8.5 Anywhere else in the world
If you live in a country with its own data protection law — such as Brazil (LGPD), the United Arab Emirates (PDPL), South Africa (POPIA), India (DPDP Act), or any other — the universal rights listed at the start of this section apply to you, and we will also honour any additional rights granted to you under your local law. Contact us and tell us where you are based, and we will handle your request accordingly. Where your local law provides for a national data protection authority, you retain the right to complain to it.
9. Cookies and similar technologies
A cookie is a small text file that a website stores on your device. Cookies have many uses: some are essential for a site to function, while others track your behaviour for analytics or advertising. We take a deliberately minimal, privacy-first approach.
9.1 The cookies we use today
At present, our website uses only strictly necessary cookies — the small set required for the site to load correctly, remain secure, respect your choices, and hold open any private collection you have asked us to open for you. These cookies do not track you, do not build a profile of you, and are not used for advertising. Under EU law, strictly necessary cookies do not require your consent, because the website cannot work without them.
We do not currently use:
- Analytics cookies — our analytics provider, Vercel Analytics, is cookieless and measures website usage without storing anything on your device or tracking you across other sites.
- Advertising or marketing cookies
- Social media tracking pixels
- Any cross-site profiling technology
The cookie preference panel you see on your first visit is there so that you can tell us in advance how you would like anything beyond the strictly necessary set to be handled, should we ever add it. Today there is nothing on our site that requires your consent.
9.2 Cookies we use by category
Our cookie preference panel covers the following categories. Today only the first of them is in use:
Strictly necessary — These cookies are required for the website to function and cannot be switched off. They are set in response to your actions such as logging in, filling in a form, opening a private collection, or setting your privacy preferences. You can set your browser to block or alert you about these cookies, but some parts of the site may not work correctly.
Analytics — These cookies allow us to count visits and understand how visitors move around our website. All information collected is aggregated and anonymous. If you do not allow analytics cookies, we will not know when you have visited our site and will not be able to monitor its performance.
Marketing — These cookies may be set through our site by partners to build a profile of your interests and show you relevant content on other sites. If you do not allow these cookies, you will experience less targeted content.
You can view this cookie notice again at any time using the link in our website footer.
9.3 How to manage your preferences
Whether you see a cookie notice depends on where you are. Visitors from the EU and the UK see a short cookie notice. Visitors from the United States do not see a consent panel: US privacy laws follow an opt-out rather than an opt-in model, and a "Do Not Sell or Share My Personal Information" link is available in the footer instead. Because we do not sell or share your personal information and use no advertising or profiling cookies, there is nothing for that request — or for a browser signal such as Global Privacy Control — to act upon. If this ever changes, we will update this policy and provide the matching controls first.
9.4 Managing cookies in your browser
You can control or delete cookies through your browser settings at any time. Blocking strictly necessary cookies may prevent parts of the site from working correctly. Instructions for managing cookies are available in the help section of every major browser.
10. Children's privacy
Our services are intended for adults planning a wedding. We do not knowingly collect personal data from anyone under the age of 16. If you believe a minor has provided us with personal information, contact us and we will delete it.
11. Changes to this policy
As The Gilded Knot grows, we may add new features and services. When we do, we will update this policy to reflect them and revise the "last updated" date at the top of this page. Significant changes will be communicated clearly. We encourage you to review this page from time to time.
12. How to contact us
For any question about this policy or your personal data:
The Gilded Knot — Sarah Pozzi Via Roberto Culin 5, 21052 Busto Arsizio (VA), Italy info@thegildedknot.co